Alternative Apparel has been acquired by HanesBrands, Inc.
Alternative Apparel, Inc., a leading supplier of proprietary branded casual apparel and accessories, has been acquired by HanesBrands, Inc. (NYSE: HBI). Alternative, headquartered in Norcross, GA, sells its products through wholesale distributors, luxury and large format retailers, e-retailers and re-sellers, as well as directly to consumers through a vertical retail and ecommerce strategy. Headquartered in Winston-Salem, NC, HanesBrands is a marketer of everyday basic apparel under some of the world’s strongest apparel brands.
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